Product

Content Engine

AI blog and social generation tuned to your brand voice — in a real editor.

Generate blog posts and social content tuned to your brand voice, then edit the output in a real TipTap rich-text editor — not a textarea. You choose which knowledge sources (brand guidelines, customer-voice docs, prior posts) get injected into each prompt, and provider failover across Anthropic, OpenAI, and self-hosted Ollama keeps generation running even when one provider hiccups.

  • Blog, X thread, LinkedIn carousel, and Instagram formats
  • Brand-voice knowledge sources injected per job
  • Provider failover (Anthropic / OpenAI / self-hosted Ollama)
  • Full TipTap editor with SEO and OG-preview tabs

What you get

AI blog and social generation tuned to your brand voice — in a real editor.

Multi-format generation

One brief produces a blog post, an X thread, a LinkedIn carousel, and Instagram copy — each shaped for its channel rather than copy-pasted.

Brand-voice knowledge sources

Pick which guidelines, customer-voice docs, and prior posts get injected into each generation job so output sounds like you, not a generic model.

Provider failover

Generation routes across Anthropic, OpenAI, and self-hosted Ollama. If one provider is down or rate-limited, the job keeps moving.

Real TipTap editor

Refine output in a full rich-text editor with formatting, links, and media — the same editor that powers the production blog, not a throwaway textarea.

SEO and OG built in

Dedicated tabs for meta title, description, and Open Graph preview mean a draft ships search- and share-ready, not as an afterthought.

From keyword to draft

Pull a target keyword from SERP Intelligence and the draft comes back pre-tagged with the query you're chasing.

In practice

A B2B SaaS team publishing two posts a week

The team had the strategy but not the throughput — every post meant a blank document, a scramble for brand voice, and a copy-paste dance into the CMS.

Now they load brand guidelines and a few strong past posts as knowledge sources, pull a target keyword from SERP Intelligence, and generate a first draft that already sounds on-brand. The writer polishes it in the TipTap editor and fills the SEO tab without leaving the screen.

Because generation fails over across providers, a midnight OpenAI rate limit doesn't stall the Monday publish — the job quietly routes to Anthropic or the self-hosted Ollama model instead.

Outcomes

  • Two-posts-a-week cadence without burning out the writer
  • On-brand first drafts instead of blank-page paralysis
  • Search-ready output with SEO fields filled in the same tool

Frequently asked

Which AI providers does it use?

Anthropic, OpenAI, and a self-hosted Ollama model, with automatic failover so generation continues if one provider is unavailable.

Will the output actually sound like our brand?

You control which knowledge sources — brand guidelines, customer-voice docs, prior posts — get injected into each job, and you refine every draft in a full editor before it ships.

Ready to put Content Engine to work?

Reserve early access and lock in founding-member pricing, or talk to us about your team's setup.